PoppyRow

So, my husband has informed me that my titles to this series are confusing. If I have caused any bewilderment, I profusely apologize! Being the computer guy in the family, he has suggested that I go online and search the web to discover how other bloggers the world over have tackled the multi-part, multi-faceted series. Ed’s philosophy in life is: “If you don’t know it, Google does.” It’s well grounded and often works. Nonetheless, being the impulsive artist that I am, I often choose to trail blaze, leaving a wake of confusion and chaos in my uncharted path. Ed is very good-natured about this, and takes most of my ideas and ramblings in stride, with a grain of salt.

I have more to discuss on the postcard concept- namely, logistics.

Include the following information: Date - which includes the day of the week and time of the show. Location – directions if needed. Description of the show – “You are invited to an exhibit and sale of watercolor paintings by Jen of Poppyrow. Refreshments will be served.” RSVP – to whom, by when, and the phone number. Instead of the postcard format, you can have flyers made up, or formal invitations printed. I just tend to use the postcard approach because people like to see a snatch of your work, and will often carry the cards with them in their purses, hang them on the frig, and the like.

You would think getting postcards printed up would be costly, but generally it is not. Often it costs around $100 for 1000 postcards from an online supplier like VistaPrint. You may decide to check out your local printer, as well. I am all for supporting local businesses, but in my experience I have found that I can get significantly better prices online, with about the same amount of turn around time.

If you are worried about getting a proof done, take your image on CD to your local printer and ask them how much it would cost to have one printed up. Vistaprint will do a proof for two dollars I believe. I highly recommend getting a proof done, especially if you are inexperienced in this realm. Lastly, if you have a huge mailing list, feel free to print your recipient’s addresses on labels. Hand-written tends to be better received, but if this is impractical, at least attempt a personal signature.

To be continued…